top of page

The Entrepreneur! Growing A Business In Uncertain Times

Should I go into business in these uncertain times? What if I fail?

How does a business prepare for a tough economy?

You can move from fear and survival to optimism and growth.

Some businesses grow during a crisis while others go out of business.

Crisis means danger, yet opportunity. Some even grow out of necessity and fear during a crisis. Those powerful motivators drive some business leaders to keep the company afloat and do whatever it takes to continue bringing money in. They put their noses to the grindstone. An economic downturn is a perfect time to sharpen service skills, instead of sitting around watching the news on TV. Service is the key.


You can be profitable throughout a crisis if you offer what is in demand with raving fan customer service. Dr. Ken Blanchard has said; "Profit is the applause you get for taking care of your customers and creating a motivating environment for your people."

In the great recession of 2008, as people lost their jobs or scrambled to keep their businesses afloat, many of my clients saw the need for raving fan customers. Raving fans are loyal customers who will not do business with anyone but you. How do you get raving fans? You create them one by one. You serve them. The key to building a profitable business is service. The key to greatness is service. The key to profit is service!

Matthew 20:26-28

But whoever would be great among you must be your servant, and whoever would be first among you must be your slave, even as the Son of Man came not to be served but to serve, and to give his life as a ransom for many.


Economic ups and downs still happen even if you have raving fans. Some call them "roller-coaster rides," but after a while, you get used to it because you are prepared for it. You even plan for them. You can carve out a successful business with loyal customers through sacrifice and hard work. Many are growing successful businesses by creating raving fans. Raving fans are customers who keep coming back to you for more excellent service.


Here is a TIP to ensure promptness. While it is slow, train yourself and all of your staff to be customer service ninjas! During tough times, be careful to not grind for so long that you fail to realize that good people (on your team) are burning out. I have seen this movie before where business owners offer just a fraction of the pay individuals are accustomed to making while demanding more and more out of the staff. Remember, you will need them when this crisis is over. This too shall pass, so position your business for market domination when this crisis is over. Remember what Dr. Ken Blanchard has said; "Profit is the applause you get for taking care of your customers and creating a motivating environment for your people." Get our Destiny program now and learn how to serve with excellence. You will never be the same. You will learn to quickly make a profit!

14 views0 comments

Recent Posts

See All


bottom of page